ROguru (roguru.in) is an independent RO water purifier analysis and recommendation platform, founded in Bangalore, India in 2026.

ROguru exists because buying an RO water purifier in India is harder than it should.

Walk into an electronics store or search online and you’ll usually find the same thing: brand promotions, confusing model names, technical jargon, sponsored listings, and sales pressure. Most buyers are never clearly told that borewell water, tanker water, municipal water, and mixed apartment supply can need different purification technology. They are also rarely shown what a purifier may cost after filters, service, and maintenance.

We are building ROguru to fix that.

ROguru’s ROI Engine is a simple quiz that matches Indian households to suitable RO water purifiers based on water source, budget, household size, and practical preferences.

We currently analyse 10 major brands across 50+ popular models, using product specifications, purification technology, service considerations, and periodically updated Amazon pricing. Our buying guides are written for real Indian water conditions, including Bangalore borewell and tanker water, Mumbai municipal supply, Chennai Metro Water, and mixed-source apartment layouts.

ROguru does not accept money from RO brands for placement. We do not publish sponsored recommendations. If you buy through an Amazon link on ROguru, we may earn a small affiliate commission at no extra cost to you. This helps keep the platform free for users.

Who we are

ROguru is a solo-built project launched in Bangalore in 2026. No VC funding. No brand partnerships. Just a buyer-first tool for Indian households trying to make a better, smarter water purifier decision.